365安全靠谱赌场

Wechat marketing

Date: July 02
Chapter 1 Why did WeChat later become the PK9 online marketing tool? Although WeChat appeared later than traditional online marketing such as search engines, community promotion, video advertising, Weibo promotion, portal advertising, and SMS marketing, it later came to the fore with its powerful features. , Has won the favor of a large number of enterprise users. Among the 9 traditional online marketing tools, only WeChat has almost zero input cost and the widest coverage rate; and also has complete functions in voice, graphics, video and other aspects. Therefore, no matter from the input cost or the operation and maintenance, WeChat has become the leader in online marketing tools.
1. WeChat PK search engine: customers ca n’t buy without finding /
2. WeChat PK online community: Impacted by professional websites, marketing success rate is too low /
3. WeChat PK IGA Marketing: IGA marketing diminishes with freshness /
4. WeChat PK Video: Video marketing audiences can only receive information one way, it is difficult to participate in depth /
5. WeChat PK B2B: B2B labor investment is large, and later maintenance costs are high /
6. WeChat PK Weibo: Weibo is widely spread, but it is easy to produce negative effects /
7. WeChat PK SMS: WeChat marketing can be interactive, SMS marketing is "sweeping the street" /
8. WeChat PK portal advertising: Compared with portal advertising, WeChat marketing requires almost no cost /
9. WeChat PK IM: Compared with WeChat, the spread of IM is too limited /

Chapter 2 Which industries are suitable for WeChat marketing <BR> Although WeChat marketing has become one of the most popular business topics, this does not mean that any industry is suitable for WeChat marketing. This chapter will tell you how to judge whether your business is suitable for WeChat marketing. At the same time, this chapter lists many industry cases that have been successful through WeChat marketing. From these cases, we can fully understand the strategies and methods of WeChat marketing in various industries, so as to find the WeChat marketing strategies and techniques that are suitable for you.
1. How to determine whether your business is suitable for WeChat marketing /
2. WeChat marketing strategy for the catering industry /
3. WeChat marketing strategy for the entertainment industry /
4. WeChat marketing strategy for the apparel industry /
5. WeChat marketing strategy for FMCG industry /
6. WeChat marketing strategy for e-commerce industry /
7. WeChat marketing strategy for the financial industry /
8. WeChat Marketing Strategy for the Internet Industry /
9. WeChat marketing strategies in other industries /
Chapter 3 Unstoppable Charm——The Change of Life Made by WeChat
WeChat has changed not only the way people communicate with each other, but also a lot of changes in people's lives and business models. For example, WeChat's free international communication, voice, video, and pictures make communication more convenient and cheaper. . At the same time, any small function on WeChat can surprise enterprises. For example, you can shake people at any time by "shake it", and even shake some product coupons, as well as "scan", "find nearby people", "drift bottle", Features such as "one-click payment" also bring us more business opportunities ...
1. Free international communication to make communication more convenient and cheaper /
2. Overtaken later and overshadowed all internet marketing tools /
3. "Friends Circle" allows customers to make referrals for free
4. "Sweep" function to scan business directly /
5. "Shake it", shake it in mystery to "discount" /
6. "Find people nearby", let customers find you anytime, anywhere /
7. "Drifting bottle", let you fish out one by one "surprise" /
8. WeChat payment function, let traditional payment methods "face each other" /
9. WeChat platform became a lever, leveraging 7 "new business opportunities" /
Chapter 4 Incomparable Weapon: 10 Practical Cheats for WeChat Operation <BR> How should an enterprise use WeChat? This chapter will provide readers with 10 kinds of practical tips for WeChat operation. From the preparatory activities of WeChat marketing, to the right time to make good use of the right time to make good promotions. Of course, companies can't blindly do activities on the surface, but also pay attention to and play the role of the background, fully grasp the various functions of WeChat public account to simply set up. At the same time, companies should use good ideas and ideas to attract users' attention and communicate with users more, so that WeChat can become a truly powerful marketing tool.
1. Before the event planning, do a "warm-up" work /
2. Make time for a marketing boom with festivals /
3. We should not only focus on the foreground, but also play a background role /
4. Utilize the gap to generate huge transmission power /
5. Create "Enchanting Encounters" one by one to stimulate users' excitement /
6. Online marketing is important, and synchronous marketing in physical stores is more important /
7. Adhere to your own characteristics and get rid of the "Three Superstitions" /
8. Set WeChat function, simplicity is power /
9. Cultivate customer trust 99% of the time and 1% of the time to promote /
10. Push well and talk better /
Chapter 5 9 Tips for WeChat Public Accounts to Attract Fans <BR> Some companies' WeChat public accounts can quickly add thousands or tens of thousands of fans in a short period of time, while some similar corporate public accounts have very few fans. How? To attract fans? This is also a problem faced by many enterprises. This chapter tells you how to set up your WeChat public account step by step and 9 tips to attract fans. After mastering these skills, your corporate WeChat can quickly attract more fans and make them hardcore fans.
1. The account and domain name are good-looking so that the image can be "beautiful" /
2. Create a personalized QR code to entice fans /
3. Use WeChat Membership Card to Make "Ace" to Capture Fans /
4. Do what you like, provide functions that meet user needs /
5. Set prizes to attract more users /
6. Interact with fans to make them feel your sincerity /
7. Don't like the new and the old, and pay attention to maintaining the old customers /
8. Refuse to be single, and leave "love" everywhere to gain
9. Add WeChat group and start interaction in the group /

Chapter 6 Mastering 7 New Models of WeChat Marketing
There are various WeChat marketing models, and companies can set up according to their own characteristics. Of course, the 7 models we recommend in this chapter are also the latest models of WeChat marketing, and they must be mastered by enterprises. Each chapter of the WeChat marketing model contains a lot of information about the company. Only when each model is mastered can the best form be pushed to the user. Among these 7 modes, users can learn about the enterprise through any of the modes. It can be said that each mode is like a door that marks the enterprise, so each of them must be well grasped.
1. Subscription model-high-quality information needs /
2. Push mode-make user volume more valuable /
3. The carrier of voice information-the interactive mode of the radio station /
4. Two-dimensional code-both public and private /
5. Auto-response setting-space for creative display /
6. CRM tools-direct annexation of E-mail, SMS and manual call centers

7. Statistics-Analysis of customer needs /
Chapter VII Do Not Fight Unprepared Warfare-Planning such as WeChat marketing is effective. In the process of WeChat marketing, if the company cannot make perfect preparations and accurate planning, then marketing can only be a mirror. How to do a good marketing plan for WeChat? In terms of setting up the WeChat public platform, companies should set their positions as soon as possible, complete certification, and enjoy "honorable" status such as search rankings. At the same time, we also need to use WeChat signature bar, function introduction and so on. When pushing information to users, pictures and voices are also required. What's more important is to plan the topic of "Big Bang", lose self-awareness, and choose a good time to give users the most genuine experience. Only by doing the above work can we really do a good job in WeChat marketing.
1. Stand in the team and set your position /
2. Complete the certification as soon as possible and enjoy the "honorable" status /
3. Signature column, “advertising space” that cannot be ignored /
4. Create "characteristic" content, content = attractiveness /
5. Pictures and voices come together to shock users' senses /
6. Ground yourself and lose your self-centeredness /
7. Is the topic you created "powerful" /
8. Push the message and choose the right time /
9. Have in mind, let the statistical code make clear the effect of the activity /

Chapter 8 The Emperor's Daughter Worries About Marriage——8 Strategies Promoted by WeChat
Even if the WeChat public account of a company is perfect, it will not achieve good results if there is no promotion. Imagine users don't know, let alone become a fan of public account. Therefore, the company's WeChat public account must do a good job of promotion. Only with the promotion can the fans be harvested, and the fans can be harvested. This chapter introduces readers to 8 effective WeChat promotion programs and strategies to help companies spread their nets to catch fish and continuously increase customers and orders.
1. How does the official large size use the small size to add powder /
2. Two-pronged approach, online and offline promotion /
3. 5 Ways to Build Your Wechat /
4. Use the power of Weibo to fish in the net /
5. Depend on Tencent's strength and promote WeChat account /
6. Cooperate with large-scale events and accumulate WeChat fans /
7. Perfectly display the page layout and attract more attention /
8. Word of mouth, spread through good word of mouth /

Chapter Nine: Give Your Achievements a Score——6 Ways of WeChat Marketing Results Evaluation
After the company has established the WeChat public account, and also set up many functions by operating some new models, then can the company sit back and relax? It turns out that companies also need to remind themselves to evaluate their WeChat marketing results. This is just like students in class. After learning something, they need to pass the exam to test the results of their learning. The same is true for corporate WeChat marketing. In this chapter, we introduce six evaluation methods. Enterprises can evaluate their specific results based on these methods. Regardless of whether the results are satisfactory or not, the company must learn to reflect and reflect on it. Only in this way can it do better in the next step.
1. Feature popularity = number of fans × fan rating /
2. Fan Dependency = Popularity × Interaction Frequency × Fan Evaluation
3. Frequent interaction with customers = number of fans × feature popularity /
4. Fan Quality = Fan Evaluation × Feature Popularity × Promotion Strength /
5. Fans' praise rate of the company = functional popularity × company's own service /
6. Enterprise conversion rate = fan dependency × number of fans
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